Showing posts with label Montgomery. Show all posts
Showing posts with label Montgomery. Show all posts

Friday, 3 August 2018

War record

Flying log entries
20.9.44. No. 18. Operation Holland: 20 containers: 4 panniers. Heavy flak damage – B/A wounded. Crash landed Alost Belgium.

Those terse words are a flying log entry by the man, then 23 and a navigator in the Royal Air Force, who would later become my father.

It took a while for my father to tell us about his eighteenth mission. Perhaps at first he felt we were too young. Perhaps it took time before he could talk about it in a matter-of-fact way, even make light of it. But eventually he did.

20 September was the fourth day of the disastrous military enterprise known as Operation Market Garden, a fictionalised version of which appeared in the film A Bridge Too Far. The brainchild of British Field Marshall Montgomery, its aim was to drop paratroops at three points the furthest of which would be at Arnhem with its bridge across the Rhine. Seizing that bridge would open the road into Germany for Allied forces.

The success of the mission depended on ground forces advancing at speed towards the three airborne drops. Unfortunately, planners had seriously underestimated the strength of German forces near Arnhem, and hopelessly overestimated the quality of the road the army would have to move along to relieve the paratroops.

Ultimately, the British airborne troops would suffer terrible losses and few of the survivors would escape capture.

My father was serving with 196 squadron of the RAF, which specialised in airborne troop operations. He was already out on the first day, 17 September:

No. 16. Operation Holland: 1 Horsa Glider: Flak damage

The gliders the squadron was towing, he told me, were carrying anti-tank shells.

‘Unfused?’ he asked a glider pilot.

‘Oh, no, there’s no time to fuse them on the ground. We carry them fused.’

It gave my father great respect for the glider pilots to learn that. One bullet in their load would precipitate a massive explosion, that would certainly kill the pilot. It might, indeed, do no good at all to the towing plane too.

As the log entry shows, my father’s plane was hit by flak – anti-aircraft fire – even on that first mission, but not so seriously as to cause serious damage. He was out on the second day too and suffered no damage. It was beginning to feel like an easy run. The squadron had received a new draft of ground engineers, and a bunch of them asked to come out with the planes since it was all proving so easy. That was strictly against regulations, but they flew out anyway – and very few of them came back.

Then came day 3. The 20th of September.

It was on the return flight that my father’s plane flew over a hospital, clearly marked with red crosses. He saw a skylight begin to open in the roof.

‘Oh, oh,’ he thought, ‘that doesn’t look good.’

A few seconds later anti-aircraft shells were flying towards them. He watched as they began to punch holes in a wing, each hit a little closer to the fuselage where he and the rest of the crew were sitting. They were able to fly out of range before any fatal damage was done to them, but the engines then began to fail, one by one. Once three had stopped and they were down to one, the pilot announced that they weren’t going to get home and that he was going to crash land instead.

The RAF didn’t have enough flying crew, so many had to play more than one role. My father, as well as his principal role as navigator was technically co-pilot as well. He asked the pilot whether he’d like him in the co-pilot’s seat to help with the landing, but the pilot said he could manage and asked him to go back and sit with the crew.

They sat in the main body of the plane, their backs against the sides, their feet braced against each other’s.

The pilot landed in a field, without the undercarriage down. The plane skidded across the rough ground and the stress broke the fuselage open, so stones and dust and bits of vegetation showered the men inside.

Finally, the plane came to a halt and my father went forward to see how the pilot was doing. He found him unhurt, but he plane had hit a tree at the end of its wild rid, and the trunk had cut the co-pilot’s seat in two. Had the pilot accepted my father’s offer of help, he would certainly have been killed and I would not now be writing this account.

‘Crash landed Alost Belgium’ the log book reads. Alost was well behind the Allied lines, so there was no risk of being captured by German forces. Instead, a British jeep turned up soon after to investigate the crash, and the crew was shipped off to hospital in Brussels.

They’d all survived. All but one was unhurt. ‘B/A wounded’ my father recorded in his log book. The reality was rather starker than that.

During the time the plane had been losing power and altitude, the pilot asked my father to go forward to the gondola where the bomb aimer, who doubled as the forward gunner, lay during missions. A shell had exploded near his position and blown him, from his prone position, to sitting upright against the steps that led into the gondola. His head was a mass of blood.

My father sat on the top steps with the injured man’s head between his knees. British aircrew wore leather helmets which could be peeled off. My father started on the grisly task.

‘I froze at one point. I was seized by an irrational fear that if I got his helmet off, his head would fall apart.’

It didn’t. But the bomb aimer eventually lost his sight.


A young airman in the making
On 20 September 1944, my father had been 23 for just five days. The bomb aimer was probably about the same age, perhaps even younger. The loss of his sight, and the threat to the lives of the entire crew, was caused by fire from a gun doubtless manned by men as young as they were.

No wonder European countries decided after the war that it was time to set up a union that might prevent young people ever being called to do that to each other again.

Strange to think that so much is hiding behind the laconic message: ‘20.9.44. No. 18. Operation Holland: 20 containers: 4 panniers. Heavy flak damage – B/A wounded. Crash landed Alost Belgium.’

Saturday, 10 November 2012

A Churchill anniversary: Moses and Marketing

Three score and ten years ago today... actually, no, before I mention the anniversary I’m going to explain the particular aspect of it I intend to celebrate.

It’s a curious but not inappropriate fact that little is said in celebration of marketing. That's appropriate because this field, to which I’ve devoted most of my professional career, has at its goal the promotion of other things. It should not itself be the object promoted. In the same way, journalists prefer to write stories than be the subject of them (check with Rebekak Brooks if you don’t believe me).

The result is that, for instance, I only know one joke about marketing. As this is a blog selflessly dedicated to the edification of my readers, I shall of course record it here.

It’s not widely known that when Moses led the Israelites out of Egypt, he sent his PR man ahead of him. They met on the shores of the Red Sea. Moses looked around and exclaimed.

‘So – where are the boats?’

‘Boats? You never said anything about boats,’ replied the PR man. Let me say in passing that I picture him, properly sun-creamed up, in an open-necked shirt, and clutching a clipboard which, as well as his check list, also holds a number of leaflets headlined ‘Nice here in Egypt. But have you tried Israel for a really memorable summer holiday?’ As any good marketing man will confirm, you never know when you might need to hand out some leaflets.

Moses, concern and increasing irritation etched on his face, rounded on him.

‘So, how am I going to get everyone across? What do you expect me to do? Part the Red Sea?’

‘Do that Moses,’ replies the PR man, ‘and I guarantee you four pages in the Old Testament.’

Moses: not enough has been said of his contribution to Marketing

A profession with only one joke deserves a bit of a tribute, and what could be better than to combine it with a Churchill anniversary?

Now I don’t necessarily go along with all the adulation of Churchill. An outstanding, extraordinary war-time leader, for sure, but not above some pretty appalling blunders. Even during the War.

For instance, Britain suffered a pretty torrid time at the hands of Rommel and his Afrika Korps from the moment they came to blows in Libya. Let down by general after general, the Middle East Commander-in-Chief, Claude Auchinleck, eventually took direct command himself and led the British 8th Army to victory at the first battle of El Alamein.

Preparing to deliver the final, knockout blow at what was to be little more than a mopping up operation in the second phase of the battle, Auchinleck found himself relieved of command by Churhchill. The result was that credit for an important victory won by one of the most competent British commanders was in the end claimed by one of the weakest ever, Bernard Montgomery.

However, I’m not concerned here with Churchill’s highly regrettable meddling with matters of high command, which he was unqualified and unsuited to direct, but with his outstanding reaction to that victory. Outstanding, that is, in marketing terms.

Churchill was speaking at the Lord Mayor’s luncheon, at Mansion House in London, on 10 November 1942, which happens to be three score and ten years ago today.

The Prime Minister said:

‘...this is not the end. It is not even the beginning of the end, but it is, perhaps, the end of the beginning.’

Now that’s breathtaking. Because it’s perfect spin.

It’s spin because it’s designed to use a piece of news to generate a mood, and specifically a mood of optimism. To encourage the nation. To prepare it and its allies to continue a fight that still had a long way to go.

It’s perfect because it is spin that involves not the slightest trace of a lie, either explicitly or implicitly. It makes no attempt to overstate the scale of the achievement. Churchill did not try to delude his audience into believing that the battle was any kind of an end – it was obviously no such thing.

But he goes further: it isn’t even the beginning of the end. Alamein was an important battle only in a marginal theatre of the war. The great battles were taking place in Russia. That’s where the decisive victories would be won, most notably in Stalingrad nearly three months after Churchill spoke.

So he describes the victory as merely the end of the beginning. And that’s fair. For the first time in the war, the German military machine had been defeated on land. Psychologically, that was a key moment. Up to then German armies had seemed invincible, but now they had been beaten. If it could happen once, it could happen again. So it was a watershed.

The curtain had been run down on the first Act. Now Churchill was calling on the Allies to get ready for the next which would be still more gruelling, but started with much greater hope of victory.

At a time when spin is pretty universally decried, and pretty generally regarded as little more than lying, it’s gratifying to be able to celebrate a moment when it was used so well and used so honestly.

Does the hearts of us marketing people good to think of it.



Churchill: better at Marketing than on the military?